Enchanting! Inspirational! But most importantly, packed with lessons on selling more. Of course, you’ve come to expect nothing less from Dale Ledbetter, America’s “how to” sales coach. This is a “how to” book – disguised as a modern day fable.
Meet our protagonist as he starts a new sales job and gets introduced to the ultimate sales professional. Follow along as he seeks sales strategies and wisdom. Learn beside him as he discovers advanced selling skills from the ultimate sales professional. The story keeps you turning the pages, and the lessons learned will have you selling more right away.
Attention sales managers: This is the only training manual your new hires will love to read.